“The most effective way to do it is to do it.”

~ Amelia Earhart

Sometimes it’s better to think less and do more. If you’re like me, there are times when less work gets done because we overthink or plan excessively. It’s a form of procrastination that holds us back from bigger things.

So, let’s not do that. Instead take, take the advice of Amelia Earhart (and Nike for that matter), and just do it. Talk about effective!

What tasks or projects of yours need less thought and more action? I’ve got more to say about this in this week’s video/blog, which you’ll find just below.

Watch the video below, or read the transcript that follows, and then do what it takes to do the freakin’ work.

One of my very favourite books is a short, punchy read called Do the Work by Steven Pressfield. In this book, he talks about overcoming resistance to the things that you know you need to do, but aren’t getting to, even the things that you want to do. And he talks about it like this:

“The enemy is not lack of preparation; it’s not the difficulty of the project, or the state of the marketplace or the emptiness of your bank account.

The enemy is resistance. The enemy is our chattering brain which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why we can’t/shouldn’t/won’t do what we know we need to do.”

And then he says, “Start before you’re ready.”

Hey, Michelle Cederberg here talking about why sometimes it’s more important to think less and do more. Believe me when I tell you that I am guilty of overthinking and under doing, even after 17 years of doing this work that I love, and even though I believe in my capabilities. Ahh, what is that all about? I know that some of you can relate.

Well, what I ended up doing was taking Pressfield’s Do the Work idea and giving it a Michelle Cederberg attitude adjustment, to create my DTFW, ‘do the freakin’ work’ mantra (and I will admit that some days I use a different F word). This to me is a reminder that sometimes it’s not meant to be easy, that we just have to push through the tough stuff. It reminds me that sometimes we just have to do the work, even when we don’t want to (especially when we don’t want to), because we know the results it will bring.

What are those tasks on your list? Sometimes there’s no amount of planning or strategizing or thinking or preparation that will make up for just doing the freakin’ work. I get excited just thinking about it.

And often those things that we procrastinate are the things that aren’t our favourite, or the hard tasks. If that’s the case, I’m going to give you a few ideas for how to do the freakin’ work so you can get the freakin’ results.

1) I’m going to say it again; first off, don’t overthink it. We can spend more time thinking, preparing, or changing our strategy than it would often take to complete the task if we would just dig in. Don’t overthink it. If you know it’s something that needs to get done, just start and let momentum guide you.

2) Delete, delegate and dig in. Delete the tasks that have become outdated or redundant. Delegate the tasks that you know someone else can do. It’s not a bad thing to ask for help. If you’re a business owner, you know what I mean. You should not be doing the admin. And then when you’ve got that clear slate, dig into the things that you know are going to make a difference in your business.

3) Don’t give your power hours away to what I call, throw away tasks. If you’re a morning person and you get your best stuff done between 6:00 AM and 8:00 AM, that is not when you should be working on sorting through your emails or cleaning your desk. That’s when you should be working on the big tasks that require your best energy and your best brain power. Don’t give those power hours away to the minutiae.

4) Do it to be done with it. That task you have on your list that you’ve been dragging along for a little bit too long, I say, do it to be done with it. There’s a massive endorphin hit that we get when we get to check something off our list that we’ve finally done. If you’re a list maker you know what I’m talking about. Here’s my challenge, make a list, put something on it that you’ve already done, then check that thing off and keep on going. When you’ve got something you’ve been carrying around for too long, do it to be done with it and get that endorphin hit.

5) Celebrate small wins. Remember there’s always going to be work to do, there’s always going to be tasks that are undone. So when you win one, you need to celebrate that sh!t.

6) And finally, in the words of Steven Pressfield, “Start before you’re ready”. Just get that ball rolling. You can sit around and think more, like I said, but if you just move, the next step will reveal itself. The task you need to do next will become clear. Get going, take that first step, and before you know it, you’ll be doing the freakin’ work in big ways.

I’m Michelle Cederberg reminding you, you got one chance to do this life. I say Dare to Live It Big and dare to think less and do more, especially on those tasks you’ve been dragging along for a while.

Don’t forget to follow me on all my social channels below, share this post with somebody who might need a little kick in the ass, and share your comments below about the #DTFW wins you have had this week. See you next time.

Connect with me to chat about engaging virtual sessions for your team to boost resilience, manage stress and drive success, COVID be damned. And check out my virtual speaker demo here.

To purchase your copy of The Success-Energy Equation: How to Regain Focus, Recharge Your Life, and Really Get Sh!t Done visit Amazon, or for a signed copy go to successenergybook.com. OR, contact me about bulk order discounts for your whole team!

Turns out it’s an accidental pandemic survival guide that will help you focus on what’s truly important for you in work and life …global health crises or not.


Michelle Cederberg, CSP, MKin, BA Psyc

Empowering today’s dreamers, leaders and go-getters to create the life and career they want.


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